The Elmeridge Approach

Meeting the needs of the new business environment

In a changed business environment, especially for recently privatised industries, cable suppliers are also required to adapt. Cabling is not the customer's core business, so they need trustworthy diagnosis in a field where they may be afraid to make a wrong decision.

The cable purchasing market is becoming increasingly aware that the key to successful cabling is expert diagnosis by the supplier during the customer's engineering decision process.

In order to fill this role successfully, the cable supplier must be qualified to act as diagnostic engineers themselves. The process means evolving the right cable through working together and understanding the customer's objective. This is how customers gain confidence in cable suppliers.

If the diagnostic process is to bear fruit, then the right cable for an application should be researched internationally if necessary - or be tailor-made from scratch, both of which many traditional cable suppliers cannot do.