The Elmeridge Approach

Meeting the needs of the new business environment

To do this successfully means understanding and assessing new technologies for each application.

The right cable for most applications is rarely found in a supplier's own existing stock. If the supplier claims this, then the independence of their position should be assessed. Nor should a supplier be tempted to recommend a cable simply because it happens to be their own product.

Long-term relationships are more valuable in business than short-term sales, so the cable supplier must also be willing to take on a project management role, interfacing with other suppliers for the application.

To evaluate the success of a cable installation, customers should equate cost with the appropriateness of the cable to the application, the longevity of the cable solution and after sales support by the supplier.

The above points are substantiated and illustrated by independent quotations and the collection of case studies that appear on this site.