Elmeridge - Putting Customers First

The cable supply situation is a classic breeding ground for bad service habits. The choice between major vendors is limited to a few very powerful, complacent and protectionist manufacturers and distributors who allow and even actively encourage supplier-first positions, because they judge that they can get away with it.

The customer is obliged, and often only too pleased, to accept grudgingly what is offered to them. Indeed, who can blame these few providers when competition is apparently so thin? When they have for so long seen themselves - and been seen - as the safe buying option? When, until now, they appear to have got away with it!

There is one major flaw in this scenario: that largeness in itself sows the seeds of self-destruction.

Simultaneously, these very same companies are shedding experience as if there were no tomorrow in order to satisfy the desires of the shareholders. Many of these experienced people are then immediately re-hired in a consultant role in order to help them through the problem the employers themselves have created.