Elmeridge - Putting Customers First

It is never wise to be in a single source situation. Cables are often critical to safety and to the day-to-day operation of the business. Technical managers of City trading floors with literally thousands of leads cannot tolerate downtime caused by poor quality cables.

Surely large cabling organisations are destined to be the dinosaurs of the industry. For no purchaser today should allow a supplier to put his short term profit before long term service relationships.

Being 'fobbed off'

The tell tale signs that betray this approach include: being fobbed off with a choice of what suppliers have in their current stock; or being sold a product because it suits the manufacturer's extrusion line; or compelled to buy a high minimum order quantity far in excess of current needs and budgeted expenditure; or having to deal with ill-informed, badly trained telesales people instead of the seasoned, trustworthy experienced contact made redundant at 50.

And still the dinosaurs flourish! So how can outmoded vendor-think be cast into the dustbin of cabling history? Well, by purchasers realising that competition is greater than they may have understood.

Today there are cable suppliers who really do exist that give greater choice and quality because of a concept that is radically new to this business: namely, attitude.

It is attitude that, given a chance, enables highly motivated, independent small competitors to out-manoeuvre the big companies still burdened with 'the-way-we-do-things-here' complacency. The new breed of cable provider can achieve this because they think seriously about their customers' businesses.

"We have a good relationship with our cable supplier who really does understand and support our position in a highly competitive industry," says one of our rail industry clients.